Field Marketing Representative

Location: Bay Area (Field-based)

Industry: Non-Medical Home Care

Type: Contract or Part-Time (with path to expansion)

Role Overview

We are looking for a seasoned Field Marketer with an existing book of business in the Bay Area who can immediately generate qualified referrals for private-pay home care services. This role is ideal for someone who already has strong relationships with discharge planners, case managers, social workers, senior living communities, fiduciaries, and related healthcare professionals and knows how to convert trust into action.

This is a relationship-first, results-driven role, not door knocking, not brand awareness only.

Key Responsibilities

• Leverage your existing referral network to generate qualified private-pay home care leads
• Maintain and grow relationships with:
  • Hospitals & discharge planners
  • Skilled nursing & rehab facilities
  • Assisted living & memory care communities
  • Geriatric care managers, fiduciaries, elder law contacts
• Set up and support:
  • Warm introductions
  • In-person meetings and facility relationships
  • Community and professional touchpoints
• Collaborate closely with the owner on:
  • Intake feedback
  • Conversion quality
  • Client fit and retention
• Represent the agency professionally and ethically in the field

Qualifications (Non-Negotiable)

• Proven book of business in the Bay Area related to senior care or healthcare referrals
• Prior experience marketing home care, hospice, home health, or senior services
• Deep understanding of:
  • Private-pay home care decision-making
  • Family dynamics during care transitions
• Strong credibility and trust within the local referral community
• Self-directed, accountable, and comfortable working on performance-based terms